Meet the team

Our People are our business

At Selective Travel Management, our people are at the heart of our business.

Through our dedicated team of travel experts, with an average of 10 years’ experience within the travel industry, you can be assured that we will deliver the best travel solutions and duty of care possible.


Keith Graham

Managing Director

Keith has overall responsibility for our corporate division. He is challenged with growing and organising the business through leadership, structure, and innovation. Keith first joined Selective in 1995 as Financial & Operational Director before becoming Managing Director in 2015. Since then, he has strengthened the brand locally and created a strong awareness within the GB market. He is hands-on and possesses the energy to drive his people through Teamwork and People Management.

David Fingland

Business Development - Contracts

David joined Selective in 2010 and has over 27 years' experience in the travel industry. He is predominately responsible for managing the relationships with some of our key accounts and preparing our responses to tender opportunities. His role involves client retention and growing new business opportunities for the company. David is passionate about delivering first class customer service to his portfolio of accounts and is always looking for opportunities to simplify travel for our customers.

Madison Connolly

HR/L&D Manager

Madison joined us in 2016 as a Corporate Consultant, was promoted to Corporate Manager and has progressed even further in 2023 with her appointment as a dedicated HR/L&D Manager. Madison has been instrumental in the growth and success of our talent strategy. Qualifications in both CIPD and CMI bring experience and expertise to the table. She is committed to putting our company values at the heart of everything we do and promoting a culture of diversity and inclusion.

Stephen Staerke

Business Development Manager

Stephen joined Selective in 2017 and spearheads the campaign of simplifying business travel for our clients. With 20 years’ experience handling multimillion-pound contracts, Stephen has truly become an expert at sales, negotiation, and account management. His main role is to prospect and engage with new clients, promoting the benefits, solutions, and services that Selective has to offer. He particularly enjoys working in partnership with new clients to achieve their needs and goals.

Stewart Bell

Account Manager

Stewart joined Selective Travel Management in 2016. His role involves working with internal departments to ensure his client’s needs are understood and met, assisting with sales and tendering, and improving the overall experience for the various accounts he manages. Stewart's 27-year travel career has had many successes, from holding a committee post with ITM and his local Chamber of Commerce to winning a national award for Sales Manager of the Year at the 2006 TTG Business Travel People Awards.


Collette Brennan

Key Account Manager

Collette joined the business in 2020 as a Key Account Manager for our Irish clients. Her role involves client retention, growing new business opportunities and working with our internal departments to ensure the needs of our clients are understood and exceeded. Collette has extensive knowledge and experience in the travel industry, having worked for 22 years across corporate travel, hotels, and leisure. She is passionate about promoting the corporate travel solution that Selective can offer.

Aidan Coghlan

Group Managing Director

Aidan has overall responsibility across our company brands and business channels. His skills and expertise lie with technology, innovation, and strategic thinking. Aidan is passionate about workforce satisfaction and having the best culture and strategy for our company and our people. He is hands-on and has a keen interest in best-in-class customer-focussed technology, corporate governance, and driving our growth and expansion through new business wins, product development, and acquisitions.

David O'Grady

Group Commercial Director

Technology entrepreneur David founded e-Travel in 1997. In 2019, e-Travel merged with WTC to create the largest travel agent in Ireland. David’s role in the enlarged group has allowed him to concentrate on his first love - best in class, innovative technology solutions. He has developed Online Booking Tools for Selective, allowing clients to manage travel more efficiently and has been responsible for giving Selective products which have better functionality in the industry for staff and clients.

David Conlon

Operations Manager

David has responsibility for our reservation process ensuring the provision of time efficient workflows to our booking teams. This involves monitoring industry trends and customer requirements, developing solutions, providing support, gathering feedback, and analysing results. His GDS knowledge and expertise is unrivalled in our industry. David aims is to continue to innovate and provide solutions in times of constant change in the travel industry, keeping us at the fore of our field.

Simplify your Business Travel

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